Secure Research Funding With Visuals

Among the many challenges scientists face today, a major headache is securing funding. Generally, scientists receive funding based on how much attention their research is estimated to generate. The more popular the topic, the more likely it is to receive funding. For instance, research on cancer gene BRCA2 is more likely to gain traction than frog copulation processes... for now. Fishing in a smaller pool of money means that scientists need a competitive edge to get a bite.

Fear not! There are ways to increase attention and discussion of the research for popular and nonpopular topics alike. Infographics and interactive data allow researchers to communicate more effectively and engage readers in a refreshing way. Content with visuals get 94% more total views and is 40x more likely to get shared on social media (Lee). Thus, visualized data can be the path to funding. 
Cue Vip Sitaraman. The founder of PubDraw, an open access, graphical science publishing platform, breaks down for us why infographics are the future of funding:

What's the science behind why people love infographics? 

There's overwhelming evidence that infographics are extremely effective at catching people's attention, and that sticking ability isn't going away. In fact, 3M conducted a study that found visuals are processed in the brain over 60,000 times faster than text.

The brain craves infographics because we suffer from information overload: the average attention span has dropped to 8 seconds since 1980 and people only read 28% of what they see.  Our eyes are neurally networked to take in a visual scene in under 1 second while it takes 250 seconds to recognize, then assign meaning to symbols (think of each word in a sentence as a symbol). This explains why 80% of people are more willing to read an infographic--and they learn and retain information 32% better as a result too.

Why should scientists care?