Cue Vip Sitaraman
. The founder of PubDraw,
an open access, graphical science publishing platform, breaks down for us why infographics are the future of funding:
What's the science behind why people love infographics?
There's overwhelming evidence that infographics are extremely effective at catching people's attention, and that sticking ability isn't going away. In fact, 3M conducted a study that found visuals are processed in the brain over 60,000 times faster than text.
The brain craves infographics because we suffer from information overload: the average attention span has dropped to 8 seconds since 1980
and people only read 28% of what they see
. Our eyes are neurally networked to take in a visual scene in under 1 second while it takes 250 seconds to recognize, then assign meaning to symbols (think of each word in a sentence as a symbol). This explains why 80% of people are more willing to read an infographic--and they learn and retain information 32% better as a result too.