Today, science & R&D social media channels have become just as cluttered as retail consumer channels. Just one of the many ways trying to get the word out on your research paper has come to parallel digital and online marketing. Scientists must now communicate the main points of their research engagingly, on top of effectively, if they hope to reface to the top (or at least get a social share).
According to Buffer, visual content is more than 40X more likely to get shared on social media than other types of content. In fact, infographics are Liked and shared on social media 3X more than other any other type of content. (MassPlanner) Authorea encourages the inclusion of data visualization in articles because its interactive element improves article visibility. Click here to read about How the Scientific Community Reacts to Newly Submitted Preprints.
Here is some more convincing (in case you needed it), as well as a few of our favorite papers that take advantage of interactive figures and sites that have drawn lots of traffic due to sharing of its data visualization.