Luxurious sites for pleasure and the New Socio-spatial
Representation in North Tehran
Luxurious shopping spaces are turning into dream worlds of all social
classes by fulfilling their desire for being special. Shopping and
window shopping in luxury spaces create emotionally satisfying images
for them to feel accepted and credited11. This type of
shopping mall exists in the north of Tehran, mostly in district1 and
district2, considered as the most expensive districts of Tehran.
Grandiose and lavish shopping malls of North Tehran represent the image
of Luxury by using shiny surfaces, expensive materials and grand
displays of brands. Observing the most luxurious shopping malls in
Tehran, these spaces are designed to raise aesthetic pleasure and to
emotionally motivate citizens to repeat their visits.