Luxurious sites for pleasure and the New Socio-spatial Representation in North Tehran
Luxurious shopping spaces are turning into dream worlds of all social classes by fulfilling their desire for being special. Shopping and window shopping in luxury spaces create emotionally satisfying images for them to feel accepted and credited11. This type of shopping mall exists in the north of Tehran, mostly in district1 and district2, considered as the most expensive districts of Tehran. Grandiose and lavish shopping malls of North Tehran represent the image of Luxury by using shiny surfaces, expensive materials and grand displays of brands. Observing the most luxurious shopping malls in Tehran, these spaces are designed to raise aesthetic pleasure and to emotionally motivate citizens to repeat their visits.