Discriminant validity
To test discriminant validity, it can be seen from the cross-loading value of each variable with its construct, or it can also be done by comparing the AVE roots. From the results of the discriminant validity test, it can be concluded that the cross-loading value of each variable is greater than the loading of a variable with other variables. The measurement of discriminant validity can be seen in table 3.
Table 3. Discriminant Validity