Sample Items Mean Factor loading Structural equation coefficients t value
HEO HEO HEO HEO HEO HEO
A1: I like research new things. 3.75 0.732*** 0.536 .852*** 13.252
A2. 3.71 0.773*** 0.598
A3. 3.68 0.752*** 0.566
A4. 3.74 0.674*** 0.454
A5. 3.92 0.684*** 0.468
A6. 3.59 0.644*** 0.415
GEC GEC GEC GEC GEC GEC
B1: I am familiar with computer system and I believe it is helpful to my entrepreneurship. 3.25 0.595*** 0.354 .863*** 14.849
B2. 3.17 0.727*** 0.529
B3. 3.31 0.743*** 0.552
B4. 3.41 0.743*** 0.552
B5. 3.33 0.766*** 0.587
EOC EOC EOC EOC EOC EOC
C1: I can deal with marketing via my own media relationships. 3.31 0.781*** 0.610 .838*** 14.103
C2. 3.40 0.815*** 0.664
C3. 3.40 0.771*** 0.594
C4. 3.31 0.784*** 0.615
C5. 3.35 0.742*** 0.551
C6. 2.98 0.686*** 0.471
MER MER MER MER MER MER
D1: I can build relationship with members in a new joined group. 3.56 0.767*** 0.588 .832*** 14.109
D2. 3.42 0.764*** 0.584
D3. 3.45 0.843*** 0.711
D4. 3.56 0.818*** 0.669
D5. 3.68 0.742*** 0.551
D. 3.72 0.702*** 0.493
MEC MEC MEC MEC MEC MEC
E1: I am willing to put effort in environmental protection. 3.92 0.743*** 0.552 .767***
E2. 3.93 0.800*** 0.640
E3. 3.86 0.840*** 0.706
E4. 3.86 0.818*** 0.669
E5. 3.83 0.840*** 0.706
E6. 3.74 0.727*** 0.529