Neuroticism, Social Media Engagement and Negative Affectivity
Users of social media websites are constantly exposed to an abundance of information. The extent to which individuals experience negative emotions such as anxiety or distress as a reaction to a social media post depends on the extent of neuroticism experienced by that individual. For the purpose of this study, we will only include participants that fit the Millennial demographic.
Social media engagement will elicit more negative emotions in Millennials. In this case, the neuroticism experienced by individuals will strengthen the positive relationship between social media engagement and negative affectivity in individuals.