INTRODUCTION
Communication between employees play a crucial role in increasing the
productivity in the workplace. Social media is an ideal tool that can be
used to enhance the communication process between the employees. This
tool can be used to retrieve an insurmountable amount of information.
Nevertheless, the usage of social media has two different consequences
known as the “dual effects”: productive behaviors (task-oriented and
relationship-building) and unproductive behaviors (deviance) at work
(Carlson D., Carlson J. & Harris, 2016). It is essential for
organizations to understand what drives Millennial employees and what
tools they prefer to utilize in the workplace. Understanding
Millennials’ characteristics will enable the management team to lead
them appropriately and thus elicit more productive outcomes. Millennials
have certain characteristics that distinguish them from previous
generations. They are known as “digital natives” as the idea of
technology has been ingrained in their mind since birth. (Myers,
Sundaram & Vodanovich, 2010). This generation expects an abundance of
information, aims for the speed of communication and multi-tasking, and
are willing to share their experiences with the world via social
networks (Krishen et al, 2016). In this study, we will see how social
media can have an impact on their psychological health. The findings of
the study are crucial as Millennial employees will represent the largest
workforce in the near future, and it is essential for organizations to
find incentives that drive this generation. In addition, the study also
covers the concept of self-determination and its relationship with
social media engagement by Millennials. The assumptions are (a)
Millennials share similar characteristics (b) Individuals are rational
(c) The study is not influenced by extraneous factors (recession,
natural disaster, etc.)
There is a scarce amount of research that has provided empirical support
to demonstrate FOMO and the antecedents and consequence of social media
engagement by Millennials. Therefore, this study can provide us with a
better understanding of these emerging topics. The findings of the study
will profoundly benefit organizations in the long run.