Neuroticism, Social Media Engagement and Negative Affectivity
Users of social media websites are constantly exposed to an abundance of
information. The extent to which individuals experience negative
emotions such as anxiety or distress as a reaction to a social media
post depends on the extent of neuroticism experienced by that
individual. For the purpose of this study, we will only include
participants that fit the Millennial demographic.
Social media engagement will elicit more negative emotions in
Millennials. In this case, the neuroticism experienced by individuals
will strengthen the positive relationship between social media
engagement and negative affectivity in individuals.