Social Media Engagement
Social media websites and applications such as Facebook, Twitter,
Snapchat and Instagram are used prevalently by Millennials. It is
crucial to emphasize that the addictive nature of these websites can
influence individuals to deviate from completing important tasks. Social
media websites enable individuals to have connections with their peers
on a constant basis, and this frequent connection and abundance of
information potentially result in an addictive behavioral pattern which
urges individuals to check their social media accounts frequently.
Nevertheless, the information presented to these individuals can also
incite them to compare themselves with other members of the society,
thus giving them a feeling of disparity for not living up to the
standard of others. For example, an individual may come across a social
media post in which another individual has boasted about an
accomplishment (ex. purchase of a new car or new house), and this may
leave the former individual feeling inferior, given that he/she hasn’t
accomplished that goal yet. The ‘story’ feature of Instagram, Facebook
messenger and Snapchat enable users to update videos on a frequent
basis. Due to the extent of its frequency and ease of use, personal
updates are provided consistently to viewers which makes these
applications even more addictive.
The usage of Facebook results in mental distress in individuals to some
extent (Greitemeyer & Sagioglou, 2014). The findings specified that
individuals using these websites consider these activities to be
unproductive which incites the mental distress due to the wastage of
time associated with it. Therefore, it can be questioned why individuals
will participate in activities which is detrimental to their
productivity and psychological well-being (Dhir, 2018). The researchers
arrived at the conclusion that these individuals are unaware of the
negative emotions associated with the unproductive activity.
The goal of the article is to demonstrate whether the widespread use of
social media websites has a positive or detrimental impact on
Millennials, which is a crucial factor to consider in terms of
determining organizations’ success. Millennial employees are currently
the youngest generation entering the workforce.