The study used qualitative research design. Data was gathered through
semi-structured interviews between June 2019 and March 2020 from
economic and financial journalists in 10 local newspapers domiciled in
Kenya, Uganda, Rwanda, Burundi and Tanzania. Chain-referral sampling was
employed in the identification of the participants who also recruited
others for the research. The data collected was exposed to an analysis
where transcripts were dissected and themes identified. The themes
discovered were then verified, confirmed and qualified by searching
through the data and repeating the process to identify further themes
and categories.