Corporate Communication
Based on Van Riel ( 2007: 13) an organization is network where each of the memebrs within the organization communicate each other. All communication within and outsid eorganization will influence the organization’s image, brand, and reputation. Van Riel (2007 :16) devided the cororate communication into 3 big division , those are: management communication, marketing communication and organizational comunication. In this research, the focus will be on the Organization Communication. Organization communication is a strategy of communication that applied to encompass public relations, public affairs, investor relations, corporate advertising, investor relation, environmental communication and internal communication. The corporate communication is mainly focused on the activities and the problems in the organization.