Based on Van Riel ( 2007: 13) an organization is network where each of
the memebrs within the organization communicate each other. All
communication within and outsid eorganization will influence the
organization’s image, brand, and reputation. Van Riel (2007 :16) devided
the cororate communication into 3 big division , those are: management
communication, marketing communication and organizational comunication.
In this research, the focus will be on the Organization Communication.
Organization communication is a strategy of communication that applied
to encompass public relations, public affairs, investor relations,
corporate advertising, investor relation, environmental communication
and internal communication. The corporate communication is mainly
focused on the activities and the problems in the organization.