Discourse Strategy |
Meaning |
Examples |
Simplification |
Seeking a simplistic or short-cut representation of
what is naturally a complex process or phenomenon. |
In the “7 Harsh
Truths That Will Improve Your Leadership Skills Overnight” (Inc.
March 27, 2018), the word “overnight” overtly lessens the complexity
of developing leadership skills. |
Amplification |
A lexical strategy used to exaggerate or emphasize a
meaning or a message through words. |
In “The Brutal Truth About Why
Being a Leader Is So Hard” (Inc, Aug 7, 2017), the writer uses the high
sounding “brutal” to convey the meaning emphatically. |
Enumeration |
A deliberate attempt to establish a number that
constitutes the defining quality. |
In
“22 Qualities That
Make a Great Leader” (Entrepreneur, 10/28/2016), the writers
list 22 quality referring words such as “confidence,”
“transparency,” and “integrity”. |
Imperatives |
A peremptory or commanding tone both in the titles and
within the body of texts. |
In “Master These 6 Coaching Skills to Lead
Your Team Where They’ve” (Entrepreneur, Apr 19, 2018), the
writers direct or instruct readers what to do in direction-oriented
advice. |
Typification |
Identifying types of leadership |
The difference between
being a good leader and a great one is in the relationships you build
with your team. (Forbes, August 28, 2018) |
Metaphor |
A type of analogy which achieves its effect via association,
comparison or resemblance. |
Most of us are not literally facing life
and death in our jobs, but some do feel trapped. We all need conditions
and experiences that are nourishing. (Forbes, August 14,
2018) |