Amplification
The content and method of leadership is not only simplified, but also it
is amplified. In other words, the description of an effective leader or
the performance of an exemplary leader is presented in exaggerative
terms. The common exaggerating strategy is the piling of words. Another
way of amplifying a meaning is through high sounding adjectives and
nouns. Both piling and high-sounding words such as these are common:
“traits of exceptional leaders,” “becoming a remarkable leader,”
“highly successful leader,” “brutal truth about great leaders,” and
“7 harsh truths that will improve your leadership.” Such a strategy
seems to accord with what the literature on romance of leadership (e.g.
Meindl, Ehrlich, & Dukerich, 1985) suggests about how the role of
leadership or leaders presented.