LIMITATIONS AND AREAS FOR FURTHER RESEARCH
This section sheds light on the scope for enriching our understanding of
AI in business strategy and highlights the many fascinating avenues ripe
for exploration. As AI continues its upward trajectory in the business
realm, continuous research and reflection will be paramount to
harnessing its full potential responsibly and effectively.
A. Recognizing the Boundaries of the Current
Study
- Temporal and Geographical Limitations: The study’s findings
may have limited applicability due to the fast pace of technological
change (Brynjolfsson & McAfee, 2014) [5].
- Reliance on Specific Databases: Heavy reliance on certain
databases might have led to the exclusion of some key works or
perspectives (Davenport & Ronanki, 2018) [11].
- Interdisciplinary Oversights: There may be nuances in
specific sectors or technologies that were not fully captured (Marr,
2016) [21].
B. Potential Avenues for Future Research
Exploration
- Deepening Sector-Specific Insights: Future studies could
focus more deeply on individual industries for detailed insights
(Wirtz, Weyerer, & Geyer, 2019) [40].
- Exploring Global Variations: Comparative research on AI’s
role in different cultural and economic contexts could provide a
broader understanding (Sun & Medaglia, 2019) [34].
- The Human-AI Interaction Dynamic: Investigating the evolving
relationship between human workers and AI is crucial for understanding
psychological, sociological, and organizational impacts (Agrawal,
Gans, & Goldfarb, 2018) [1].
- Ethical Dimensions Beyond Bias: Future research could explore
broader ethical issues beyond biases, such as privacy and societal
implications (Buolamwini & Gebru, 2018) [7].
- Longitudinal Studies on AI Evolution: There is a need for
studies tracking the long-term evolution of AI and its business
implications (Fountaine, McCarthy, & Saleh, 2019) [13].
This summary outlines the limitations of the current study in AI and
business strategy while suggesting directions for future research,
emphasizing the importance of ongoing, in-depth exploration of this
rapidly evolving field.
TABLE 9: LIMITATIONS & FUTURE RESEARCH AVENUES