Age Appropriateness
The video’s target audience was envisioned to be teens and young adults.
The video was appropriate for adolescents according to parent
participants. There were many requests that the video be made available
to their teens. One parent (Parent participant 5) stated ”It uses terms
that younger people can understand… and it also gave me ideas in
terms of how to communicate with younger people.”
The young adult participants (16 – 18 years) had a different opinion on
age-appropriateness. They thought the video would be better suited to
younger audiences and that they would prefer a different media, such as
an infographic.
”I believe that video is… really well done just for children. I
think, grasps the children’s attention. I also don’t think it’s too
complex for the children to understand. I do think an infographic would
be like, more beneficial to teenagers.” - Patient Participant 1
With the teenagers, less was more. Patient Participant 3 stated that the
infographic should have ”all the important details summarized so there
isn’t too much to read”.
Younger patient participants (aged 8 - 10) preferred the cartoon video
format. References that adolescent participants found too juvenile were
favorites for the younger ones. Patient Participant 4, our youngest
participant stated ”I like when they said Tik Tok is corny”.