The concept of “availability heuristic” explains why some subjects are highly salient while others are forgotten by the public (Kahneman, 2011, p. 08). Kahneman explains that a large part of how people judge the relative importance of an issue is based on the ease with which they can recall it from memory–and this is determined by the extent of media coverage. Even while others slip away from awareness, often-mentioned topics occupy the mind. Consequently, what the media reports reflects what the media believes is on the minds of the general public. The fact that authoritarian regimes exert substantial pressure on independent media is not accidental, but, he adds, since public interest is easily piqued by dramatic events and by celebrities, media feeding frenzies are common (2011, p. 08). This availability heuristic perhaps explains what the “godi” media in India has been doing in shaping public opinion in whatever way they want, for instance, by disseminating and covering events and issues “irrelevant” to the general public (Katju, 2011).