A Measurable Attention Economics

  • Thesis Statements
  1. It's a meta-theoretic model
  2. We can measure the quantity of attention defined within it
  3. Measures/models of this quantity has implications for practice

We can

  1. We can formulate attention as an economic model, with utility
    computed in the present

  2. We can measure attention utilities in some situations

  3. We can reason about attention allocations to increase human

  4. A measurable model of attention utility opens possibilities for
    increasing human capacity

A measurable model of the utility of attention can better align our
behavior with our goals.

  1. To measure attention as a scarce resource, we must evaluate utility
    in the present moment of action--not over outcomes in indefinite future

  2. This new version of attention utility can be measured, in some

  3. These measurements will help us align our behavior with our goals

    • We can design/create/evaluate mechanisms to remind us/afford
      desired behavior
    • We can do this to improve individual capacity
      • ADD
      • Procrastination
      • Ubifit
    • We can improve group (HCS) capacity
      • O(attention)
      • Internet Democracy
    • This is where HCI needs to go: increasing capacity, HCS
      • Choice, history, user satisfaction. This is growing from our
        core values.
      • Bitcoin example screenshot in here: attention economy is
        becoming visible
      • ... somehow end with "we need to transition to HCS with
        attention econs"
  4. An alternative to rational man moves utility evaluation from
    outcomes to present opportunities

  5. Utility of Attention lets us measure new important things.

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