A Measurable Attention Economics
We can formulate attention as an economic model, with utility
computed in the present
We can measure attention utilities in some situations
We can reason about attention allocations to increase human
A measurable model of attention utility opens possibilities for
increasing human capacity
A measurable model of the utility of attention can better align our
behavior with our goals.
To measure attention as a scarce resource, we must evaluate utility
in the present moment of action--not over outcomes in indefinite future
This new version of attention utility can be measured, in some
These measurements will help us align our behavior with our goals
An alternative to rational man moves utility evaluation from
outcomes to present opportunities
Utility of Attention lets us measure new important things.