A Measurable Attention Economics
- It's a meta-theoretic model
- We can measure the quantity of attention defined within it
- Measures/models of this quantity has implications for practice
We can
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We can formulate attention as an economic model, with utility
computed in the present
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We can measure attention utilities in some situations
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We can reason about attention allocations to increase human
capacity
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A measurable model of attention utility opens possibilities for
increasing human capacity
A measurable model of the utility of attention can better align our
behavior with our goals.
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To measure attention as a scarce resource, we must evaluate utility
in the present moment of action--not over outcomes in indefinite future
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This new version of attention utility can be measured, in some
situations
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These measurements will help us align our behavior with our goals
- We can design/create/evaluate mechanisms to remind us/afford
desired behavior
- We can do this to improve individual capacity
- ADD
- Procrastination
- Ubifit
- We can improve group (HCS) capacity
- O(attention)
- Internet Democracy
- This is where HCI needs to go: increasing capacity, HCS
- Choice, history, user satisfaction. This is growing from our
core values.
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- Bitcoin example screenshot in here: attention economy is
becoming visible
- ... somehow end with "we need to transition to HCS with
attention econs"
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An alternative to rational man moves utility evaluation from
outcomes to present opportunities
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Utility of Attention lets us measure new important things.