The Philips 6-6 technique is widely used as a group dynamic to promote the participation of all group members, foster proactivity, and to generate creative ideas in problem-solving and innovation. For this reason, the coaches proposed a dynamic based on Philips 6-6, focusing on generating ideas that would enable the group to obtain greater visibility, while encouraging the team to be proactive and creative in solving problems.
The coaches proposed the following situation to be analyzed: what can we do to improve visibility in our company and in the client? The group had to answer this question using a dynamic based on carrying out 6 rounds of ideas, generating 3 ideas in each round and in a maximum of 5 minutes. The first round begins and, after 5 minutes, each member of the team passes the sheet to his partner on the right and takes the sheet from the one on his left. In the second round, and from the 3 written ideas, they must generate 3 more that may be completely new or complementary to those already written. This dynamic is repeated until the end of the 6 rounds.