loading page

Design of Formulated Products Integrating Heuristic Knowledge and Consumer Assessment 
  • +3
  • Javier Andrés Arrieta Escobar,
  • Mauricio Camargo,
  • Laure Morel,
  • Fernando Bernardo,
  • Alvaro Orjuela,
  • Laurent Wendling
Javier Andrés Arrieta Escobar
Universite de Lorraine

Corresponding Author:arrietae1@univ-lorraine.fr

Author Profile
Mauricio Camargo
Université de Lorraine Equipe de Recherche des Processus Innovatifs, ERPI-ENSGSI
Author Profile
Laure Morel
Université de Lorraine
Author Profile
Fernando Bernardo
University of Coimbra
Author Profile
Alvaro Orjuela
Universidad Nacional de Colombia
Author Profile
Laurent Wendling
Paris Descartes University University Institute of Technology Paris Descartes
Author Profile


This work proposes a systematic approach for the design of formulated products incorporating consumer assessment and heuristic knowledge. The methodology is divided into two main phases: Consumer assessment and product realization. In the first part, product attributes valued by consumers and their interactions are identified through usability tests performed on a reference product, and fuzzy integral analysis. In the second phase, alternative product formulations are generated using a mixed-integer optimization approach, which incorporates heuristic rules regarding the choice of ingredients and their amounts. The results from the consumer assessment phase are transformed into additional heuristics and incorporated into the design. Different alternative formulations are generated at a lab-scale, by using two commercial skin moisturizers as references. Those formulations that included additional heuristics are shown to be more similar to the references. As a result, the incorporation of consumer preferences significantly reduced the time and resources spent on the design process.