A few years ago, while I was in the midst of my Postdoc in astrophysics, I was struggling, together with my friends Nathan Jenkins and Matteo Cantiello, both physicists also working on their Postdoc, with the inefficiencies of scientific writing. We decided to do something about it. Our answer? We wanted to change the rules of the game altogether, moving away the collaborative writing process from old-fashioned mediums and tools, to the new canvas of technological innovations: The world wide web.