References
KALYANARAM, G. & LITTLE, J.D.C. (1994). An Empirical Analysis of Latitude of Price Acceptance in Consumer Package Goods. Journal of Consumer Research, 21, 408-418.
KALYANARAM, G. 2019. Fifth Generation (5G) Networks, Emerging New Global Economic and Market Order, and Huawei. NMIMS Engineering and Technology Review, Volume 1, Issue 2, 6-8.
KALYANARAM, G., ROBINSON, W.T., & URBAN, G.L. 1995. Order of Market Entry: Established Empirical Generalizations Emerging Empirical Generalizations, and Future Research. Marketing Science, 14, Institute for Operations Research and the Management Sciences (INFORMS), G212–G221.
MAZUMDAR, T., RAJ, S.P. & SINHA, I. 2005. Reference Price Research: Review
and Propositions. Journal of Marketing, Vol. 69, 84–102.