It’s no longer enough to have a system with sensors that can alert an operator when a ship’s engine is malfunctioning. You now need a system with sensors within the ship’s engine that will predict impending failure, diagnose the problem, cease operation if necessary to save a high-cost asset, alert an operator to begin repair efforts and automatically notify a partner 2,000 miles away and 300 steps down the supply chain that their order may arrive late. Further fueling the digitalization frenzy, organizations cannot necessarily foresee the opportunities and revenue streams that will be produced prior to implementing a functioning system. Just as Twitter was originally created to serve as an internal text-message service for employees at a long-forgotten podcasting company, similar next-generation opportunities will emerge from unexpected corners of IIoT businesses.