If you don’t want to shoot in a dark and have financial losses you need to identify your community. The process of identification needs to be done in the brainstorming stage. Social network platform is created to meet certain needs of the population. Identifying preferences and dislikes of your community will help you in better understanding the psychological factors that affect them as a consumer and what you can do to get their attention. Sometimes the need for what you are offering won’t exist on the market, that’s why gathered demographics and psychographics data will give you the power to trigger and create that need. Many people also choose to buy Instagram likes to increase their presence online.