_A 5-minute video demonstration of this paper is available at this YouTube link._ PREAMBLE A variety of research on human cognition demonstrates that humans learn and communicate best when more than one processing system (e.g. visual, auditory, touch) is used. And, related research also shows that, no matter how technical the material, most humans also retain and process information best when they can put a narrative "story" to it. So, when considering the future of scholarly communication, we should be careful not to do blithely away with the linear narrative format that articles and books have followed for centuries: instead, we should enrich it. Much more than text is used to communicate in Science. Figures, which include images, diagrams, graphs, charts, and more, have enriched scholarly articles since the time of Galileo, and ever-growing volumes of data underpin most scientific papers. When scientists communicate face-to-face, as in talks or small discussions, these figures are often the focus of the conversation. In the best discussions, scientists have the ability to manipulate the figures, and to access underlying data, in real-time, so as to test out various what-if scenarios, and to explain findings more clearly. THIS SHORT ARTICLE EXPLAINS—AND SHOWS WITH DEMONSTRATIONS—HOW SCHOLARLY "PAPERS" CAN MORPH INTO LONG-LASTING RICH RECORDS OF SCIENTIFIC DISCOURSE, enriched with deep data and code linkages, interactive figures, audio, video, and commenting.

ABSTRACT. ρ Ophiuchii is a group of five B-stars, embedded in a nearby molecular cloud: Ophiuchus, at a distance of ∼ 119 pc. A “bubble”-like structure is found in dust thermal emission around ρ Oph. The circular structure on the Hα map further indicates that this bubble is physically connected to the source at the center. The goal of this paper is to estimate the impact of feedback from these embedded B-stars on the molecular cloud, by comparing the energy associated with the material entrained in the bubble to the total turbulent energy of the cloud. In this paper, we combine data from the COMPLETE Survey, which includes ¹²CO (1-0) and ¹³CO (1-0) molecular line emission from FCRAO, an extinction map derived from 2MASS near-infrared data using the NICER algorithm, and far-infrared data from IRIS (60/100 μm) with data from the Herschel Science Archive (PACS 100/160 μm and SPIRE 250/350/500 μm). With the wealth of data tracing different components of the cloud, we try to determine the best strategy to derive physical properties and to estimate the energy budget in the shell and in the cloud. We also experiment with the hierarchical Bayesian-fitting technique introduced by in an effort to eliminate the bias in the derived column densities and/or temperatures induced by noise in the far-IR data. We find that the energy entrained in the bubble is ∼ 12 % of the total turbulent energy of the Ophiuchus molecular cloud. This fraction is similar to the number give for the Perseus molecular cloud, and it suggests the non-negligible role of B-stars in driving the turbulence in clouds. We expect that a complete survey of “bubbles” in the Ophiuchus cloud will reveal the importance of B-star winds in molecular clouds.