All manner of industry and trade can and do use Digital signage to attract attention to themselves. Take the classic case of the retail industry for example. They set up in-store digital media networks which enable customers to get exposure to targeted advertising, touch screen interface, product information programming, and so on. Outdoor Led Display Malaysia
This process is also very useful in making information known to specific groups. Universities, schools, corporate training centers use these to provide information about faculty, academic events schedule, sports events and so on.
You may think that the use of digital screen is expensive but in reality if you think long term, it is very beneficial and economical. Changes that help make better profits are always recommended and accepted, so businesses world-wide have started using Led digital signage for promoting products. The use of LED signage eliminates the cost of fuel and printing. As digital screen reduces the use of paper it can be regarded as green alternative.
The next thing about advertising is, given that one has to advertise, what is the best medium? Time and time again it has been shown that prime time TV yields the best results, but that is very expensive. A 20 second slot just before or during the evening news bulletins and the major soap shows costs the advertiser a great deal, and for it to be effective, it has to be a campaign which runs for a few weeks. It also has to be for a specific general product, like ice cream or freshly baked bread. It is no good advertising specific or esoteric products. It is no good advertising blue widgets for use in acme fire engines as just about no one has an acme fire engine so will never need a blue widget.
But the truth is that TV, especially moving pictures draws attention and, even at a subliminal level, a message is received. Led Video Wall Display
So we now come to video walls. First seen in enclosed spaces like Airport terminals and between levels in shopping malls a video wall consists of a mosaic of high grade, high resolution LED backlit screens. The controlling program can be made to send each screen a different message, or the same message. Each screen may at any stage be displaying an identical message to the other screens on display or may be changed so that it is in fact showing only a small part of the display and the video wall, viewed as a whole is displaying one picture made up of all the screens put together (or a variety of images from different sources).
This is very effective advertising. Shopping mall owners and areas where there is a large wall unused but in good view of lots of passing traffic are installing them and selling advertising space. Led Poster Screen Display
But they can also be used for education purposes in school and university halls where the programmes can be made to keep the interest and the attention of the viewer who is receiving a sort of IMAX experience where the message can be very clearly imparted. This all fits in with the digital signage effect which uses multimedia to pass all sorts of messages to viewers.