I. Planning your article (choosing the correct article type/telling a story)

When considering your paper for publication in Magnetic Resonance in Chemistry (MRC), it is important to choose an article type that best fits the data and research that you have undertaken. MRC publishes a range of article categories to cover all types of contribution from data driven research to discursive opinion pieces in the form of perspectives \cite{Perez_2016}\cite{Wist_2016,Navarro_V_zquez_2016,Baias_2016,Casta_ar_2016,Schmidts_2016,Giraudeau_2016}. Each of these article types have particular characteristics as outlined below
Reviews. Reviews, in general, should offer a broad and accessible précis of a topic. There are no formal limits on article length but they should typically contain in excess of 70 references. Reviews are encouraged and may be submitted without prior consultation with the Editors. There are no formal limits on the number of pages or images for reviews. Figures for review articles will be published colour in with no cost to the author.
Mini reviews. The criteria for mini reviews are the same as for a full review albeit less extensive in length and scope. There are no formal page limits for mini-reviews although they are typically characterised as containing under 50 references. Figures for mini-review articles will be published in colour in with no cost to the author.
Tutorials. Tutorial articles provide a source of information that goes beyond that conveyed in a normal research or review article. Topics should be presented at an introductory level suitable for non-experts with maximum attention being given to clarity of expression, freedom from jargon, and high quality figures. Articles should stimulate and inform the readers. There are no formal limits on the number of pages or images for tutorial articles. Figures for tutorial articles will be published in colour in with no cost to the author.
Historicals. Historicals are an extensive, largely narrative article , reporting an influential development in the field. This could be the development and influence of instrumentation, the impact of a technique or the contribution of a particular research group or individual . Historicals should be written in an accessible form. The Historical should be formatted as an extended editorial (no abstract). There are no formal limits on the number of pages or images. Figures for historical articles will be published in colour in with no cost to the author.
Spotlights. A Spotlight is a short article, generally under 4 journal pages highlighting a current, controversial or exciting development in the field. Spotlights may include transcript interviews with key players and balanced opinion points or discuss the future trajectory of the topic together with the immediate impact and importance. Spotlights should be written in a very accessible journalistic “newsy” style. Spotlights will be subject to screening for appropriateness and accuracy but will not undergo the traditional peer review model. Figures for spotlight articles will be published colour in with no cost to the author.
Perspectives. A Perspective is a lightly referenced scholarly opinion piece about current or future directions in a field. A Perspective can serve to assess the science directly concerned with a particular topic or report on relevant issues that may arise from the discipline (for example, policy, effects on society, regulatory issues and controversies). Perspectives that address interdisciplinary research areas or experimental results with significance to a broader audience are of particular interest to the Editors. A Perspective does not contain an abstract and generally contains less than 20 references. Perspectives will be subject to screening for appropriateness and accuracy but will not undergo the traditional peer review model. Figures for perspective articles will be published in colour in with no cost to the author. Perspectives do not contain an abstract.
Rapid communications. These describe particularly novel results or methods which merit rapid publication. Such papers will be significantly shorter than Research articles typically covering two pages in the printed journal.
Research articles. these describe the results of a particular research project, the development of new techniques, or the application of such new techniques.
Letter - application notes are short articles reporting on innovative applications, ”kitchen tips” from a laboratory setting or technology. Application notes are not advertorials but are welcomed from both product manufacturers and independent authors. There are no formal limits on the length of application notes although typically they would cover no more than 4 journal pages. Application notes do not contain an abstract.
Letter - case report is an initial “in the field” or lab discovery. They should not contain more than 20 references and typically cover 2 journal pages. Articles in this category will be subject to screening for scientific accuracy but will not undergo traditional peer review models, they require no accompanying abstract.
Letter - spectral assignments. Examples of material which might be appropriate for this type of publication include: compilations of experimental data from less common nuclei, compilations of experimental data on new or unusual families of compounds, unusual spectral features, experimental data on new chemical skeletons, use of theoretical or computational predictions alongside experimental data. Spectral assignments do not contain an abstract.
The purpose of the Letter - spectral assignment article type is to report highly precise NMR data. The spectra,especially the 1H spectra, should be a) of high quality and b) uploaded as Supplementary material.

II. Titles, author names, hierachy and abstract writing

Title

When choosing a title for an article it is advisable to choose a title that best describes the work, is succinct and free from excessive jargon. The title should entice the reader and authors should keep in mind that the first impression counts! A strong title will likely convince an editor or reviewer that the paper is important to the journal’s readership.
Titles should try to be short, not more than 15 words and be informative; they need to convey the main message and/or finding of the paper. Try to be precise without using vague language. It is recommended that authors of research articles and reviews avoid titles such as:
"Studies on…"
"Characterization of..."
"Optimization of..."
"Investigations on..."
"Review of..."
"…in review"
In some publications, references to “new” or “novel” appear frequently in article titles, such phrases should be avoided where possible. The point of the academic journal is to publish new research so stating new or novel in the title can appear somewhat redundant.