Examples of ethical misconduct that are not tolerated:
Falsifying data
Fabricating data
Plagiarism
Multiple concurrent/dual submissions
Image manipulation
Authorship misrepresentation
Duplicate publication
Retraction Watch
COPE

XIV. Licensing options, Open access (green, gold/cc licenses) 

XV. Marketing your article (MRC FB and youtube channels, ResearchGate, twitter etc) 

XVI. Metrics - Altmetric, Impact factor, H-index – myth busting