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\begin{document}

\title{What Millennials Want from Their Credit Union}



\author[1]{On the Mark Strategies}%
\affil[1]{Affiliation not available}%


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  \date{May 24, 2024}


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~~~~

Millennials are the elusive group between the ages of 25-34. Their
definition of success is no longer based upon what they have in their
savings account, the car in their driveway, or the house they live in.
They are more concerned with how much traveling they have done and are
already planning the next big trip. The experiences are their success.

~

With this new way of
thinking,~\href{https://www.markarnold.com/services/strategic-planning/}{credit
unions are striving to develop a marketing strategy}~which appeals to
these millennials.

~

\textbf{Focused on Living Life}Millennials no longer care about what
they have, because studies are showing they are traveling the country
and the world. They are living life to the fullest. If millennials are
being creative, then credit unions will need to be creative as well.

~

New campaigns that offer rewards are becoming quite popular. These
programs allow millennials to use rewards on travel or purchases. Credit
unions need to take the time to ask their millennial members what they
want. Engagement is key to creating what they are looking for.

~

\textbf{Beyond Brick and Mortar}

With 45\% of millennials using phones, computers, and tablets for
banking purposes, credit unions will need to focus on offering on-line
banking tools combined withgreat member services at their locations.
This is the future of banking. Millennials no longer want to make a
phone call and navigate through numerical menu options. They want the
choiceto chat online or send a text, but also want to be able to go to
their credit union for in-person services.

~

\textbf{Loans}

~

Almost everyone needs to secure financing at some point in life
including millennials. It doesn't matter whether the money is needed to
finance a new car, recreational vehicle or their next big
trip.Millennials need choices with flexible terms -- they want to keep
more money in their pockets each month and also pay back their loan
sooner. They want a credit union to work diligently with them to find
the right lending products and terms to meet their unique financial
situations.

~

\textbf{About Author}\href{http://www.markarnold.com/about-us/}{On The
Mark Strategies is a team of trailblazers}~guiding financial
institutions in the areas of speaking, branding, strategic planning and
marketing services. Technically, they are a consulting firm, but their
clients prefer to think of them as trail guides. Their experience as
former credit union employees, combined with the customized programs
they create in-house, enable them to lead financial institutions through
the great unknown. On The Mark Strategies stands ready to guide
financial institutions looking to chart a new course or navigating their
current path.

~

~

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