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\begin{document}

\title{How to Develop a Credit Union Branding Strategy}



\author[1]{On the Mark Strategies}%
\affil[1]{Affiliation not available}%


\vspace{-1em}



  
  \date{May 22, 2024}


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Essential to marketing and credit union success, brand strategy can be
challenging to craft. Below we've outlined the primary tactics for
developing a solid strategy that will reach your target audience.

~

Ask the following questions to get started:

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*~~~~~~ Objective: How does the brand identity make you different and
help you stand out in your markets?

*~~~~~~ Uniformity: How consistent is the messaging the credit union
uses to support the brand?

*~~~~~~ Impact: How does the brand affect members in ways that foster
more engagement with the credit union and act on that engagement?

~

Your brand is the summary of who your company is and how it is set it
apart from any competition. Once you've crafted answers or goals to
these questions, it's time to look at the elements of brand strategy:

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Increase recognition

Is your logo up to date? Does your logo visually represent your brand to
members and potential members?

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Determine the messaging from your current image

Are your marketing materials engaging? Is the content new and fresh? Is
your messaging consistent with your brand promise?

~

Strategic advertising

Craft a well-honed advertising campaign that is recognizable and leaves
a lasting impression.

~

Inspire and Excite

Great branding ignites the workplace and inspires workers to be proud of
their company, creating a better work environment and increasing
dedication among employees.

~

Support growth

Your brand should add value to members, which in turn will increase
business. Branding opens a wider dialogue with members and expands your
message, reaching more potential members.

~

By really examining your current brand strategy and thoughtfully
attending to each of the questions and steps laid out above, you'll be
able to craft the best brand strategy for your credit union.
\href{https://www.markarnold.com/services/branding-name-change/}{Effective
branding is a fast and easy way to establish your credit union}{} as a
leader in the industry.

~

~

~

\textbf{About the Author}

\href{http://www.markarnold.com/about-us/}{On The Mark Strategies is a
team of trailblazers} guiding financial institutions in the areas of
speaking, branding, strategic planning and marketing services.
Technically, they are a consulting firm, but their clients prefer to
think of them as trail guides. Their experience as former credit union
employees, combined with the customized programs they create in-house,
enable them to lead financial institutions through the great unknown. On
The Mark Strategies stands ready to guide financial institutions looking
to chart a new course or navigating their current path.

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