Project Analysis & Evaluation
The main purpose of building a project with I-Pop-BE design framework is promoting the product and the brand. For the analysis and evaluation of the experience it will be crucial to let the user know more about the brand by simply making them feel more engaged with the brand and the value behind it. The analysis will also test out the idea and the project to the public and eventually be integrated with real brands. This research will be further analyzed by participating in demo events for user testing.
Conclusion
I-Pop-BE design framework --- designing an immersive brand experience with the format of Pop-Up installation could be a better practice for working on promoting streetwear and sneaker culture with immersive technology such as VR. One of the problems of building an immersive brand experience is people tend to use formats found in traditional mediums for immersive experiences. There is an opportunity to create compelling brand experiences by linking the physical with the virtual in new ways. The production does not make use of immersive technology, which includes the features of immersion, presence and interaction. With the I-Pop-BE design framework, it could help streetwear and sneaker brands build a better, more engaging immersive brand experience–- to ultimately help evolve the streetwear and sneaker culture.
References
- StockX. URL https://stockx.com. Accessed on Wed, December 13, 2017.
- The Reality Virtuality Continuum. URL http://etclab.mie.utoronto.ca/publication/1994/Milgram_ Takemura_SPIE1994.pdf. Accessed on Wed, December 13, 2017.
- Gestalt Psychology. URL https://en.wikipedia.org/wiki/Gestalt_psychology. Accessed on Wed, De- cember 13, 2017.