Along with the online publication, Kent State University issued a press release highlighting our findings. Within an hour of the press release our phones began ringing. First it was local media and by day's end we had a call from TIME magazine. TIME placed a brief article online within 24 hours. In England, the Daily Mail and Guardian soon followed. Then the tweets began. In all, the article stayed in the news for nearly a month and made its way to TV and radio as well. We had a sense this would be of interest to the public but the magnitude of coverage was surprising. To explain this media interest we need only consider the ubiquity of the cell phone. The majority of adults and an increasing number of adolescents and children carry one. Furthermore, with their expanding functionality and Internet connectedness, cell phones have transcended their utilitarian purpose of two-way communication and have entered the realm of pop culture. Cell phones are now marketed as lifestyle enhancers and status symbols. Nevertheless, there is a sense among some that we have become too dependent on the devices (Gibson 2011). Or a sense that after a point, cell phone use may no longer be beneficial. There are now reports of people texting in their sleep (Roberts 2013), experiencing nomophobia (Kung 2012), using the phone as a source of personal identity (Foley, Holzman, and Wearing 2007), and experiencing the phone ringing when it is not (Hu 2013). Add to this our research linking cell phone use with decreased academic performance, increased anxiety and reduced happiness and it raised a red flag. To be clear, our research identifies relationships, not causality. The media was quite vigilant about highlighting this distinction. Even so, it is apparent that the findings hit a nerve and perhaps inspired a brief and critical reflection on our society's cell phone infatuation - a reflection which no doubt was soon interrupted by a text, tweet, Facebook update, or impulse to conquer the next level of Candy Crush Saga.