How can Limetray conclude whether TAP is performing good? This question can be understood across different dimensions.
1. How do customers convert to a Mobile source, considering they're already purchasing from a separate source. Do they retain as well as they did there? Did the retention improve as compared to the older source?
2. How do conversions funnel for various merchants. Do users who open an application go straight arrow order, or do they do trial-experiment and eventually drop off?
3. Where do people invest sufficient time while they're en-route conversion? What is the estimated time a new user would take to place an order, and how would much would it reduce with time?