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A Model of Directed Consumer Searchthanks: We are very grateful to Régis Renault, the Editor, and two anonymous referees for their constructive comments and suggestions. Previous versions of this paper circulated as “Consumer Search with Observable and Hidden Characteristics” and “Price and Match-Value Advertising with Directed Consumer Search” and were presented at Middlesex University, EARIE 2011 (Stockholm), IIOC 2012 (George Mason University), the VI Conference on the Economics of Advertising and Marketing (Recanati School of Business, Tel Aviv, 2013), EARIE 2015 (Munich), IIOC 2016 (Philadelphia) and the 7th Workshop on Search and Switching Costs (Hangzhou 2016). The detailed comments of our discussants Justin Johnson, Maarten Janssen, Joana Resende and Matthijs Wildenbeest are gratefully acknowledged. Moraga and Petrikaitė gratefully acknowledge financial support from Marie Curie Excellence Grant MEXT-CT-2006-042471.
  • Marco Haan
Marco Haan

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