The science guiding the \EURECA campaign and its measurements are presented. \EURECA comprised roughly five weeks of measurements in the downstream winter trades of the North Atlantic — eastward and south-eastward of Barbados. Through its ability to characterize processes operating across a wide range of scales, \EURECA marked a turning point in our ability to observationally study factors influencing clouds in the trades, how they will respond to warming, and their link to other components of the earth system, such as upper-ocean processes or, or the life-cycle of particulate matter. This characterization was made possible by thousands (2500) of sondes distributed to measure circulations on meso (200 km) and larger (500 km) scales, roughly four hundred hours of flight time by four heavily instrumented research aircraft, four global-ocean class research vessels, an advanced ground-based cloud observatory, a flotilla of autonomous or tethered measurement devices operating in the upper ocean (nearly 10000 profiles), lower atmosphere (continuous profiling), and along the air-sea interface, a network of water stable isotopologue measurements, complemented by special programmes of satellite remote sensing and modeling with a new generation of weather/climate models. In addition to providing an outline of the novel measurements and their composition into a unified and coordinated campaign, the six distinct scientific facets that \EURECA explored — from Brazil Ring Current Eddies to turbulence induced clustering of cloud droplets and its influence on warm-rain formation — are presented along with an overview \EURECA’s outreach activities, environmental impact, and guidelines for scientific practice.