Ch management iii
Milestone 03 - Position ReportSupervisor: Cristiana AchilleTutor: Daniele Fanzini ABSTRACT Nowadays, the digital technology increasingly influences how we perceive, understand and use Cultural Heritage. The range of technologies to capture and represent the cultural heritage made huge advances, varying in terms of costs, scales, purposes and outputs. In fact, they become more democratised in terms of both economic and practical accessibility of equipment and techniques, and access to information and models through the use of internet portals. The adoption of information modelling that embedded architectural, structural, plumbing, and more data, becomes mainstream in a lot of professional fields, encouraged also by the spread of Building Information Modelling. In this case, the structured models are used for lifelong activities (planning, maintenance, monitoring) and they develop into a professional tool made for experts. Within a consideration of Cultural Heritage, however, it is necessary to not lose sight of the need to capture and understand also the social aspects of the heritage. It always owns an inner meaning, tradition, stories, and cultural resonance which constitute the kind of information needed for its fruition and valorisation. It is important to focus on the contents of the model, which have to be sharable not only among specialist, but also among “common” people. To make the information open, it is necessary to overpass the BIM concept, and to think about the more generic and customizable conception of the terms: the information systems can be an efficient channel to capture the attention of visitors and to communicate cultural subjects. Proposing my research, I mean to explore the methods to valorise the Cultural Heritage, using the multi-layered information systems as an incentive to the fruition and re-appropriation of buildings and territories, suggesting new meaning and supporting innovation and insights. This is a vision where multiple competences give their expertise to valorise the Cultural Heritage. In fact, only the interoperability between software, professionals, areas, and more can generate a complete knowledge and can bring the buildings of the past into the world of the future.Keywords: Cultural Heritage, information, multi-layered models, methodology, fruition, valorisation, scenario Background Nowadays, speaking about Cultural Heritage and development, the question is: why should we invest in cultural heritage during an economic and political crisis? Lots of official international documents e.g. the Council of Europe Treaty Series – No. 199 (Convention on the Value of Cultural Heritage for Society, Faro 2005), or the Horizon Work Program 2018-2020 (Horizon 2020, 2017), highlights the answer to this question: through the culture it is possible to make innovation, to strengthen the identity and unity, to improve the quality of life and to make the development sustainable. Moreover, the 2018 is the European Year of Cultural Heritage, celebrating the diverse cultures across Europe at national, regional and local level. In a Europe where some part of population takes the distance from the unification (e.g. the Brexit, the exit of United Kingdom from the European Union, Referendum on June 23rd, 2018), the aim of the European Year of Cultural Heritage is to “encourage more people to discover and engage with Europe's cultural heritage, and to reinforce a sense of belonging to a common European space (”. Considering this political/economic situation, it is clear the great interest to engage with communities and “the need to put people and human values at the centre of an enlarged and cross-disciplinary concept of Cultural Heritage ( Convention on the Value of Cultural Heritage for Society, Faro 2005 )”. The matter now is how to make innovation through cultural heritage, engage with population, and strengthen the sense of belonging. For this reason, these are the topics of Horizon 2020 Work Program.   In general, it is possible to say that there are many formulas to do this, for example the following complementary methodologies: 1 – The Cultural Heritage Management 3.0 (from protection to pro-action) that aims to involve the citizens through collaborative governance forms according to the European model of smart specialisation.