Showing someone a property in the North End when they’re looking for something in the Back Bay is a great way to discourage your client. It can make them question whether you really listen to them, and whether or not you’re working for them or for the sellers. Have a list of questions before you begin, that may help your client realize some things that even they weren’t aware of. Taking he time to educate your clients can make a huge difference in how they feel about the entire process. Things like: