Recruiting is a pretty big deal – it’s an even bigger deal when you’re recruiting for a niche business. The net you’re casting can’t be as wide as it would be for a generic sort of business – the special considerations of the business and its customers require special considerations in who you can hire. If you’re trying to reach out to the best people for the job, you may have to try some novel methods. 1. Focus on Culture Company culture counts for a lot. Some niche businesses have less than glamorous work that needs to be done, and that might draw people away. If the working environment is excellent despite the duties of the job, that might be enough to draw top talent in. The excellence of your company culture might even attract some people who work for competitors. 2. Play Multiple Angles Does your business serve multiple niches? Take 1300 Rubbish, for example. They’re a cleaning business, but they’re also eco-conscious. By providing green waste removal that helps reduce gasses in the atmosphere, they’re catering to a whole new set of concerns. Therefore, they can recruit as both a cleaning business and an environmentally friendly business. Take a page out of their book. 3. Offer More Than Money Money helps, but it’s not the final option. What makes working in your niche so interesting that people from other niches would like to become a part of it? Does your niche allow for things like remote working or creatively skilled work? Boast about the things you can provide that other businesses can’t. If you work in the specialty ice cream business, a bonus of being able to take home a free pint every day might entice people who may have otherwise overlooked that job in favor of something else in a food industry. 4. Use Specialty Job Boards Specialty job boards might help you find highly specific kinds of talent. If your niche is something far off the beaten path, the candidates you’re seeking are already looking for positions on specialty boards. Instead of fishing in the ocean, you’re fishing in a barrel. You’re bound to have better luck. 5. Selectively Offer Your Positions If you’re not finding any candidates organically, try reaching out to prospective candidates personally. Using professional social networks to read the qualifications and backgrounds of people experienced in your niche will allow you to select candidates that look promising. Reach out to them, get friendly, and let them know about the position. 6. Be Competitive If your niche business is highly competitive, you’ll improve your chances of finding candidates. Building brand recognition and loyalty will make you a household name. When it comes time to recruit, people will already have a good idea of who you are. You won’t need to work nearly as hard to inspire people to care about your company or want to become involved – they’ll already be familiar and have a clear sense of why you’re better than the rest. 7. Network Through Employees Use your top employees as recruiting tools. If you already have talented individuals working for your niche business, ask them if they know any other talented people from college, a previous employer, or a networking opportunity. People maintain relationships with others because they have things in common – perhaps your employees have enough professional common ground to recommend others who may perform as well as they do. The special steps you take in niche recruiting will assure that the candidates you get are high quality, and more likely to stick around to grow with your business. It’s worth leaving no stone unturned to find sunken treasure in the sea of candidates.