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Social Media Engagement and Disclosure in the Iranian Setting
  • Mehrdad Koohikamali,
  • Hossein Kermani,
  • Hamidreza Rabiei-Dastjerdi
Mehrdad Koohikamali
California State Polytechnic University Pomona

Corresponding Author:[email protected]

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Hossein Kermani
Universitat Wien Universitatssportinstitut
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Hamidreza Rabiei-Dastjerdi
University College Dublin
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Abstract

This study investigates how disclosure of different types of private information about self, others, and non-personal information may be influenced by privacy concerns and its impact on social media engagement. We propose that the privacy concerns for self and privacy for others have relationships with self-disclosure and disclosure of information about others. Additionally, we investigated the relationship between information disclosure (about self, others, and non-personal) with social media engagement. We focus on social media usage by the Iranian people. The Iranian government has many extreme restrictions on the use of Internet and social media by its citizens. The recent national protests in Iran provide a good opportunity to investigate social media usage by the Iranians. The survey data was collected from Iranian participants (n=379), and we empirically tested the proposed research model. We found non-personal sharing has a positive relationship with self-disclosure, disclosure about others, and engagement. Furthermore, results indicate significant negative relationships between privacy concern for self and self-disclosure and privacy concern for others and disclosure about others.