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Unpacking the Digital Inequalities in Online Job Search: Turkish Older Women Workers in Pink-Collar Occupations
  • Burçin Sarı,
  • Kerem Rızvanoğlu
Burçin Sarı
Maltepe University

Corresponding Author:[email protected]

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Kerem Rızvanoğlu
Galatasaray University
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The study investigates the job search of Turkish older women workers in pink-collar occupations in both the offline and online worlds, with the goal of identifying barriers encountered during online job search as well as highlighting its latent potential. Our sample is formed by ten older women (ages 55–59) who currently work in jobs that do not require basic computer and internet skills. By focusing on their first-time e-recruitment experience through an online job search platform, we employed a multi-method research approach that includes pre-interview procedures, task-based observation, the think-aloud protocol during task execution, and post-interview evaluations. The findings indicate that offline job searching is challenging for older women workers due to time and cost intensity, physical and mental strain, and direct ageism. In contrast, online job searches offers accessibility, cost-effectiveness, flexibility, autonomy, and a reduced risk of age discrimination. However, digital inequalities, including access, autonomy of use, internet skills, purpose of use and limited social support impede the active use of online job platforms by our sample group. The removal of these barriers will not only contribute to greater economic integration of women, but will also provide a tangible opportunity to overcome traditional gender norms.