Abstract
In the present study, we first introduce Generalized Bessel-Maitland
function $\mathbb{J}^{\xi
}_{\zeta,a}(z)$ and then derive sufficient
conditions under which the Generalized Bessel-Maitland function
$\mathbb{J}^{\xi}_{\zeta,a}(z)$
have geometric properties like univalency, starlikeness and convexity in
the open unit disk $\mathscr{D}$.