Sadly, what should be consider basic is not even met by many tools today. That is, research writing should be 
With this base, writing effectively becomes publishing and we become free from the need of antiquated publishers for conversion, archival, hosting etc. Publishing has been built into the system of writing. Look at an Authorea article and look at a traditional scientific article. In many ways, our articles are not only on par but are more advanced than what an publisher offers. "But Josh!, you're forgetting so much! What about peer review?" Peer review, for all its imperfections and faults  \cite{Smith_2010}, and there are many, can be useful. The question with review is not a matter of if but how and when.