Many, if not most, researchers that preprint their work also formally publish it. Why? Because researchers are evaluated in the short term not by what they publish but by where they publish. The chase to publish in prestigious journals, something caustically referred to as "Glam humping" on Twitter has caused many researchers to chase incentives that might be aligned with career incentives but are misaligned with advancing research. For example, limiting citations, paper length, publishing only "positive results," p-hacking, the list goes on. Much of the problems today in research communication are not about technological constraints, they are about misaligned incentives. So how do we change that?